In healthtech, feedback is everywhere—but action is rare. It’s easy to collect opinions. It’s much harder to turn them into real, meaningful product changes. Especially in primary care, where time is limited, expectations are high, and the margin for error is slim.
That’s where closing the loop becomes essential.
When a GP practice takes time to share feedback—on a user journey, an integration, a missed opportunity—it’s more than commentary. It’s an invitation. A window into the inner workings of the system you’re trying to improve. And yet, many startups drop the ball right here. They nod, thank the clinician, maybe jot it down…and then move on.
But the best healthtech products are shaped in the messy middle between feedback and feature. They evolve through small, responsive iterations. They shift language, reduce clicks, fix workflows, and align more closely with real-life usage—all because someone in a practice took the time to say, “this bit doesn’t work.”
This is where accelerators like ours come in.
At Primary Care Accelerator, we treat GP feedback like gold—and we help founders act on it. We don’t just pass comments along. We help translate frontline insights into tactical, buildable product improvements. We coach startups on how to prioritise, prototype, and close the loop—so that feedback isn’t just received, it’s visibly used.
This builds trust. When practices see their feedback reflected in the next version, engagement deepens. Adoption increases. The relationship shifts from transactional to collaborative. And what began as “we’re testing a tool” becomes “we’re shaping a solution.”
Startups benefit too. You get clearer signal, faster iteration cycles, and fewer surprises post-launch. Your product becomes tighter, simpler, more essential. And you build a reputation as someone who listens—and delivers.
Closing the loop isn’t glamorous. It’s not something you shout about on launch day. But it’s the difference between a tool that’s used and one that’s abandoned. Between being part of the problem and becoming part of the solution.
So if you’re building for primary care, don’t just collect feedback. Act on it. Iterate visibly. Close the loop.
That’s how real transformation happens—one revision at a time.
